The Ser Jacopo brand was created by Giancarlo Guidi in 1982. Ser Jacopo pipes are made of high-quality Italian briar. The brand exclusively uses the most outstanding briar blocks to make their dreamy designs. Their pipes' shapes are always extremely elegant and quite often suprising, as the craftsmen like to offer bold creations to stand out from the competition. The Ser Jacopo motto is to always work hard, in order to reach the stars! Among these incredible pipes, you will notably find the "Insanus" serie (pipes that have an out-of-the-ordinary shape) or the "Gem" line (pipes that are embellished with real diamonds). Ser Jacopo pipes are classified in 3 groups according to their finishes (L for smooth, R for rusticated and S for sandblasted).